PPC Specialist (Google Ads)

At CAPITAL SOLUTIONS, we create data-driven digital marketing solutions that help businesses grow in a fast-changing online environment.

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• Understands performance metrics (CPA, ROAS, CPC, CTR, CVR) and optimization logic
• Can research keywords, structure campaigns properly, and scale what works
• Confident with analytics and reporting (Google Analytics; Tag Manager is a plus)
• Communicates clearly and works well with cross-functional teams (design/content/strategy)
• Proactive mindset: tests hypotheses, learns fast, and takes ownership of results

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• Has 2+ years of hands-on experience with Google Ads (Search/Display/YouTube is a plus)
• English level: Intermediate+ (preferred)

• Launch, manage, and optimize Google Ads campaigns aligned with client goals
• Conduct keyword research, competitor analysis, and audience segmentation
• Improve performance through bid strategy, budget pacing, and ad testing
• Collaborate with designers/content to align creatives and landing pages with campaign objectives
• Monitor results, spot trends, and propose clear next-step recommendations
• Prepare reports and performance summaries for internal teams and clients
• Run A/B tests (ads, audiences, landing-page angles) to increase conversion rate

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