Performance Marketing Analyst

Location:

Remote

About Us

Capital Solutions is a digital marketing company that helps businesses build stronger and more measurable growth across digital channels. We combine marketing strategy, performance advertising, SEO, social media, reputation management, retention, web analytics, and digital experience to create solutions aligned with real business goals.

Our team works with data at every stage — from understanding audience behaviour and campaign performance to identifying growth opportunities and improving conversion. We value structured thinking, continuous optimization, and decisions backed by clear insights rather than assumptions.

Our Ideal Candidate:

You are analytical, detail-oriented, and comfortable working with data from multiple marketing channels. You understand how acquisition metrics connect to broader business results and can move beyond reporting numbers to explain what is actually influencing performance.

You enjoy investigating changes in metrics, identifying patterns, testing assumptions, and translating complex datasets into practical recommendations for marketing teams.

Requirements:

  • 2+ years of experience in marketing analytics, performance marketing, or a similar role
  • Strong understanding of digital marketing metrics, including CAC, CPA, CPL, ROAS, ROI, CTR, CVR, and LTV
  • Experience with Google Analytics 4 and advertising platforms such as Google Ads and Meta Ads
  • Confident knowledge of Excel or Google Sheets
  • Experience building dashboards and performance reports
  • Understanding of conversion funnels, attribution models, and customer journeys
  • Ability to analyze large datasets and identify meaningful trends
  • Strong analytical thinking and attention to detail
  • English level B2 or higher
  • Day-to-Day Responsibilities:

  • Analyze marketing performance across paid, organic, and other digital acquisition channels
  • Monitor key performance indicators and identify changes, trends, and anomalies
  • Build and maintain dashboards and recurring performance reports
  • Analyze conversion funnels and identify areas where users drop off
  • Evaluate campaign efficiency based on CAC, CPA, ROAS, ROI, and other business metrics
  • Support attribution analysis across different marketing touchpoints
  • Work with marketing specialists to evaluate experiments and campaign hypotheses
  • Translate analytical findings into clear recommendations for optimization
  • Monitor data quality and help maintain consistent tracking across marketing systems
  • Support budget allocation decisions with performance data and actionable insights
  • Contact us today and let’s get started!

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