Marketing Data Analyst

At CAPITAL SOLUTIONS, we help businesses build effective digital marketing strategies that drive measurable business growth. By combining strategic thinking, data analytics, and modern digital technologies, we develop solutions that strengthen brand visibility, attract the right audience, and deliver sustainable results.

Our team works as a long-term strategic partner, helping companies adapt to changing market conditions, uncover new growth opportunities, and make informed decisions based on reliable data. We bring together expertise in performance marketing, SEO, PPC, social media marketing, CRM, analytics, and digital strategy to create marketing solutions that generate measurable impact.

We are currently looking for a Marketing Data Analyst who will help our team transform marketing data into actionable insights, optimize campaign performance, and support strategic decision-making across multiple digital channels.

We are looking for someone who is equally comfortable working with data and collaborating with cross-functional teams. You have a strong analytical mindset, enjoy solving complex problems, and know how to turn data into practical business recommendations.

Our ideal candidate:

• Has strong analytical and critical thinking skills.
• Is confident working with large datasets.
• Understands digital marketing and customer journey analytics.
• Can clearly communicate insights to both technical and non-technical stakeholders.
• Takes initiative in identifying opportunities for optimization.
• Pays close attention to data quality and accuracy.

To succeed in this role, you should have:

• 2+ years of experience in marketing analytics or business analytics.
• Strong knowledge of Google Analytics 4.
• Experience working with Google Tag Manager.
• Advanced Excel or Google Sheets skills.
• Experience building dashboards in Looker Studio, Power BI, or similar BI tools.
• Understanding of SEO, PPC, CRM, and performance marketing.
• Basic SQL knowledge is considered a plus.
• Experience with conversion tracking and attribution models.
• English proficiency at Intermediate level or higher.

In this role, you will:

• Analyze the performance of digital marketing campaigns across multiple channels.
• Build dashboards and automated performance reports.
• Analyze user behavior and customer journeys.
• Identify opportunities to improve conversion funnels.
• Work with GA4, Looker Studio, and other analytics platforms.
• Support data-driven decision-making across the marketing team.
• Monitor tracking implementation and data quality.
• Collaborate with SEO, PPC, SMM, CRM, and content specialists.
• Prepare recommendations to improve campaign performance and marketing ROI.
• Participate in testing, measuring, and evaluating new marketing initiatives.