Customer Journey Optimization Specialist

At CAPITAL SOLUTIONS, we help businesses build stronger digital brands and achieve sustainable growth through strategic marketing, creative solutions, and data-driven decision-making.

Our team brings together expertise in digital advertising, SEO, SERM, brand positioning, design, and marketing analytics. We develop integrated strategies that help businesses reach relevant audiences, strengthen customer engagement, and improve marketing performance.

We believe effective marketing starts with understanding business objectives and customer behavior. By connecting creativity with analytics and continuous optimization, we turn marketing initiatives into measurable outcomes and create opportunities for long-term growth.

We are looking for a Customer Journey Optimization Specialist who understands how users interact with digital products, marketing channels, and conversion funnels.

The ideal candidate combines analytical thinking with practical marketing experience and can identify opportunities to improve customer experiences across different touchpoints.

You should be comfortable working with customer behavior data, evaluating conversion performance, and collaborating with marketing, product, and analytics teams to implement measurable improvements.

We value professionals who can translate customer insights into structured optimization initiatives and contribute to creating more effective digital experiences.

• 2+ years of experience in digital marketing, customer journey optimization, conversion optimization, or a related field.
• Strong understanding of customer journey mapping, conversion funnels, and user behavior analysis.
• Experience working with Google Analytics 4, Google Tag Manager, or similar analytics platforms.
• Ability to analyze customer interactions across websites, landing pages, and marketing channels.
• Knowledge of conversion rate optimization principles and A/B testing methodologies.
• Experience identifying friction points and opportunities for improving user experiences.
• Understanding of customer acquisition, engagement, retention, and lifecycle marketing.
• Familiarity with CRM platforms, marketing automation tools, and customer segmentation.
• Strong analytical and problem-solving skills with attention to detail.
• Good written and verbal communication skills in English.
• Ability to collaborate with cross-functional teams and manage multiple optimization initiatives.

• Analyze customer journeys across digital channels to identify opportunities for improving engagement and conversion.
• Develop and maintain customer journey maps based on behavioral data and business objectives.
• Evaluate website interactions, landing page performance, and conversion funnel effectiveness.
• Identify friction points that negatively affect customer experience and conversion rates.
• Collaborate with marketing and product teams to develop and implement optimization initiatives.
• Plan and support A/B testing experiments to evaluate improvements in digital experiences.
• Monitor customer behavior metrics, conversion performance, and engagement indicators.
• Work with analytics specialists to ensure accurate tracking of customer interactions and key conversion events.
• Support customer segmentation initiatives and personalized communication strategies.
• Prepare reports and recommendations based on customer journey analysis and performance insights.
• Coordinate with CRM and lifecycle marketing teams to improve customer engagement and retention.
• Contribute to continuous optimization processes that support customer satisfaction and business growth.