Customer Acquisition Specialist

Location:

Remote

About Us

Capital Solutions is a team of digital marketing experts combining strategy, analytics, and creativity to help brands stand out, engage their audiences, and grow in the digital space.

We specialize in PPC advertising, social media advertising, SEO, SERM, design, and analytics. We use relevant data and modern approaches to develop solutions focused on measurable business results.

Our Ideal Candidate:

We are looking for a Customer Acquisition Specialist who understands how different marketing channels, audiences, creatives, and conversion stages work together to drive sustainable acquisition.

You are comfortable working with performance data, testing hypotheses, and identifying opportunities across the acquisition funnel. You can turn campaign insights into clear actions and collaborate effectively with marketing, analytics, content, and creative specialists.

Requirements:

  • 2+ years of experience in Customer Acquisition, Growth Marketing, Performance Marketing, or a related field
  • Strong understanding of paid acquisition channels and digital marketing funnels
  • Experience working with Google Ads, Meta Ads, or similar advertising platforms
  • Understanding of CAC, CPA, ROAS, CTR, conversion rate, and other performance metrics
  • Experience with audience segmentation and campaign optimization
  • Strong analytical and problem-solving skills
  • Understanding of landing page and conversion optimization principles
  • Experience with A/B testing and performance analysis
  • Ability to work with analytics and reporting tools
  • English level B2 or higher
  • Day-to-Day Responsibilities:

  • Plan and execute customer acquisition initiatives across relevant digital channels
  • Monitor acquisition performance and identify opportunities to improve efficiency
  • Analyze audiences, campaigns, creatives, and conversion funnels
  • Develop and test hypotheses related to targeting, messaging, offers, and landing pages
  • Track CAC, CPA, ROAS, conversion rates, and other acquisition KPIs
  • Identify friction points across the customer acquisition journey
  • Collaborate with PPC, CRO, Content, CRM, Analytics, and Creative specialists
  • Support budget allocation based on channel and campaign performance
  • Prepare performance reports and actionable recommendations
  • Scale successful acquisition approaches while maintaining efficiency
  • Contact us today and let’s get started!

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