Conversion Rate Optimisation (CRO) Specialist

CAPITAL SOLUTIONS is a digital agency focused on performance marketing, analytics, and reputation management. We help businesses turn traffic into measurable results by improving user experience, conversion flows, and data-driven decision-making. Our work is built on clarity, transparency, and continuous optimisation.

We are looking for a Conversion Rate Optimisation (CRO) Specialist who understands user behaviour and knows how to improve conversion performance through testing, analysis, and structured experimentation.

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You are analytical, curious, and user-focused. You enjoy digging into data, identifying friction points, and testing hypotheses that lead to measurable improvements. You understand that CRO is not about design preferences, but about business outcomes.

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• 2+ years of experience in CRO, UX optimisation, or performance analytics
  
  
• Strong understanding of conversion funnels and user behaviour
  
  
• Experience with A/B testing methodologies and experimentation frameworks
  
  
• Ability to work with analytics tools (GA4, heatmaps, session recordings, or similar)
  
  
• Data-driven mindset with the ability to translate insights into actions
  
  
• Strong communication skills and structured approach to problem-solving
  
  
• Experience working with marketing, design, or development teams
  
  

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• Analyse websites and landing pages to identify conversion bottlenecks
  
  
• Develop and prioritize CRO hypotheses based on data and user behaviour
  
  
• Plan and run A/B and multivariate tests
  
  
• Collaborate with designers and developers to implement test variations
  
  
• Monitor test results and evaluate impact on conversion rate, revenue, and user engagement
  
  
• Prepare clear reports with insights and optimisation recommendations
  
  
• Continuously improve conversion performance across campaigns and funnels
  
  

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